Tuesday, November 15, 2011

Social Media and Stupid People


Legal, Policies, Ethics

It is no secret that people are stupid.  That being said, people are even more stupid when it comes to social media.  How many people have been fired for what they posted on any given social media outlet about their place of employment?  How many teachers have been fired for racy photos posted on Facebook?  Are the posts made in poor judgment?  Have policies been made for such actions? 
Social media causes challenges not only in the workplace, but the courtroom as well.   The ethics and legality of social media in the courtroom has caused such concern that recently Sandra Day O’Connor was the keynote speaker for the Bar Association earlier this year.  Social media is still somewhat new and the policies and ethics are still being defined as well as the legality of everything.  Read more about the legal limits at of http://gigaom.com/2011/02/26/how-social-media-is-pushing-the-limits-of-legal-ethics/.

In the article found at http://abovethelaw.com/2010/07/social-media-policies-for-legal-types/ the key point is “Don’t say stupid things.”  How many times have we put something stupid on our Facebook or Twitter?  I know that I have put quite a few stupid things, but I don’t take social media outlets to be the gospel truth on my life.  At the same time, I also try not to put anything that I wouldn’t want my mother or the good man upstairs to read.  Mind you I believe that is the Southern upbringing coming out of me, but there you have it.  Don’t say stupid nonsense especially if you don’t want your momma or whomever you pray to at night seeing what you have posted or tweeted.  Use some common sense people!

Tuesday, November 8, 2011

Danger Will Robinson Danger


Apps

Mobile Apps are becoming more and more necessary if you want to get the most out of your Smartphone.  Then once you have your mobile apps you have to keep updating the apps as necessary.  I find mobile apps quite useful.  I enjoy having Sims, Facebook, Twitter, TradeNations, etc. on my iPhone.  These apps keep me happy when I am stuck like chuck.  Mobile apps are not only convenient but also efficient. 


“Mobile applications are undoubtedly the next wave in the evolution of e-business. Possessing features and functions that are unique to mobile devices, such as mobility, personality, and flexibility, mobile applications are able to provide end-users’ added values, including anytime, anywhere access, ability to pinpoint users’ locations, and flexibility in arranging tasks. It is predicted that the mobile users will increase dramatically in the near future and the rate for mobile services will drop significantly. However, the promising future of mobile applications has been inhibited by the infant stage of mobile applications, the drawbacks of mobile devices, and the limitations of mobile services. Nevertheless, mobile applications are gaining attention both from academics and practitioners. Understanding the values of mobile applications has become particularly important. It would be helpful to explore the values of mobile applications from the end-users’ perspectives (customers and company’s employees) and determine how the values could be achieved, especially for companies embarking on implementing mobile applications or customers who are embracing mobile applications.”

Tonight, while I was pacing the sidewalk chatting on the phone, I noticed a girl looking down at her phone and texting as she was driving down the hill.  This makes me quite nervous as I live across the street from an elementary school.  Luckily for her it was about 10pm so the likelihood of children randomly running out onto the street was quite low.  What happened this evening reminded me of how dangerous it is to text and drive.  Texting and driving should be like oil and water.  They just don’t go together.  We are constantly reminded of the dangers.  About a year or so ago, an elderly woman was hit walking in the crossing area of a store as she headed to her car.  She died a day later due to injuries sustained.  It was discovered by police that the alleged person who hit the elderly woman was texting at the time of the incident. 
About three years ago, I remember being in the car with a good friend of mine and we were in Sardine Canyon.  My friend has quite the lead foot, and was going about 85 mph and texting on her Blackberry at the same time.  Mind you it was also about one in the morning.  She is usually a safe driver, but what had me concerned was that we were in the middle of a Cache Valley winter and we were about to come upon the tight curve right before Sherwood Hills.  So, I told my friend to either let me drive or let me text.  I knew that she wouldn’t let me drive her car, so she had to trust me to be capable enough to send the text.  The moral of the story is: Don’t be afraid to tell your friend to not text while driving.  Remember, the driver is holding your life in their hands. 
I am a Car & Driver gal.  I love cars to say the least.  So here is an article Car & Driver did back in 2009 highlighting the dangers of texting while driving.

Saturday, November 5, 2011

viral videos


Viral Videos

YouTube is a hotspot for those looking to make it big by making a viral video. What makes a viral video? It all depends. So many factors play into what videos make it big and what videos do not. Film maker Steinbaurer said:

"When I think of things like the Christian Bale rant, or that horrible Alec Baldwin message that he left for his daughter, those are creepy, and I don't want to listen to them over and over again. But there's something about the way Jack expresses frustration — not only with those around him, but specifically with himself — that is so lyrical and memorable and quotable."


Here are some of my favorite YouTube videos!







Friday, November 4, 2011

Traditional Views


Traditional Views
Integrating social media with traditional media is not an easy task.  Social media and traditional media platforms are different, and because of this it is quite a challenge to properly infuse one with the other.  You have to engage your audience in social media and with this once you engage you receive a response.  Sometimes you are going to receive comments that you aren’t going to like.  You have to be customer service friendly in this aspect.  You have to decide how you are going to handle negativity. 
In social media you have to “pay” your follower with something.  In traditional media, viewers tolerate commercials because in the end they get to view the television show that they are watching.  Remember that the metrics are different between social media and traditional media, and it takes specialized skills to successfully integrate the two.
“Integrating social media and traditional media requires a detailed understanding of both platforms and a thorough understanding of the marketing and consumer behavior concepts that underpin success in both platforms. NEITHER of your social media or traditional marketing team may know anything about marketing and consumer behavior.  Hiring someone to brand your products who doesn’t KNOW marketing is like hiring an accountant who never took an accounting class.  They can do it, but it isn’t RIGHT.”  Read more at http://www.business2community.com/marketing/5-reasons-why-integrating-social-media-with-traditional-media-is-hard-066025

The second article I read provided six tips for integrating social media with traditional media.  The first tip states to engage journalists through Twitter.  Who would have thought?  Apparently more than 90% of journalists use Twitter.  Beware though, the tip states not pitch to journalists via Twitter, but to follow and cultivate relationships instead.  This will help when you do pitch to a journalist.
Another key use of Twitter and, to a lesser extent, other social media platforms, is as a venue for building your spokespersons’ thought leadership on a particular issue as you pitch the story. Many journalists turn to social media to vet sources and see who’s already talking about issues they want to cover, so be proactive and position your experts as thought leaders via social media beforehand.”
May think that traditional media is pretty dead, but that I not the case.  Consider live-streaming news conferences and events.  Also keep in my interactive and user generated opportunities.  The biggest key is to communicate, communicate, communicate.  One cannot stress enough how important it is to effective communicate to your audience. 



Location Based Programs


Location Based Programs

Facebook is the largest social network with over 800 million users. Facebook is constantly changing and adapting to the needs of the users. With constant updates and changes the users have to adapt which usually is no fun. As soon as you get use to the changes, Facebook comes out with more changes that are often quite dramatic from the version you just got use to. Facebook has a lot of good features. Read more at http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.html

Foursquare is another location based program. I am going to be honest and say that I haven't heard of Foursquare till this Social Media class. I am not a huge fan of people knowing where I am at, but on the flip side it is my choice on how I set my privacy settings. You have to be smart about what you are willing to have posted for the world to see. Foursquare started in 2009 and has been steadily climbing the location based program world. Many companies such as Walgreens, Pepsi, Redbox, and ESPN are just a few that take advantage of this location based program. See how these four major brands are successfully using Foursquare at http://www.prdaily.com/Main/Articles/How_four_major_brands_are_using_Foursquare_9321.aspx

Tuesday, November 1, 2011

Search Engine Optima


Search Engine Optimization

Let me just say that I love reading the NY Times. For some odd reason, reading it brings warmth to my cold soul. What is geotagging? According to the article I read, geotagging is “a bit of data providing longitude and latitude of where a photo is taken. This makes me want to check all my photos on Facebook because I don't want some weirdo figuring out the exact location of where I am or was at a moment in time. In the past year, security concerns have increased about geotagging.

Security experts and privacy advocates have recently begun warning about the potential dangers of geotags, which are embedded in photos and videos taken with GPS-equipped smartphones anddigital cameras. Because the location data is not visible to the casual viewer, the concern is that many people may not realize it is there; and they could be compromising their privacy, if not their safety, when they post geotagged media online.

The good news is that you can disable this feature. To read more go to: http://www.nytimes.com/2010/08/12/technology/personaltech/12basics.html

What are infographics? I swear I am learning more stuff about social everyday. So infographics “are visual presentations of information that use the elements of design to display content.” They are important because they allow viewers to better understand a complex message. They contain a “self-contained message or principle.” They also express the messages quickly and clearly.

If a road sign has too much information on it, then it is difficult to read. Infographics compress and display this information in a visually pleasing way so that drivers don’t miss the message.”

Monday, October 24, 2011

Collaborative and Distance Communication Tools


Collaborative and Distance Communication Tools

I love Skype.  The reason why I love Skype is because you can take it with you whether it is on your iphone, ipod, laptop, smartphone, just about any mobile device can have Skype on it.  It is so mobile and accessible…all you need is internet connection.  The article I read was quoting the NY Times and how video conferencing is used for online therapy.  I never would have thought to have a therapy session online, but it if works, I am not going to knock it.  The article I read questions the NY Times legitimacy of the article.
While I have no idea the kinds of problems Ms. Weinblatt is seeing a therapist for, I don’t think they are the same kinds of problems that many people seek therapy for. How many people would be comfortable delving into their childhood abuse or deep, dark depression while lounging at your friend’s pool?
Skype takes geography out of the equation for therapy.  Would you use video conferencing on Skype to reveal your inner most thoughts?  Read more at http://psychcentral.com/blog/archives/2011/09/24/skype-away-online-therapy-is-still-exciting/

My second article focuses on Second Life.  I will admit, I have tried it but I got bored pretty quick…not sure if that is due to short attention span or lack of entertainment.  The article in Business Week (http://www.businessweek.com/magazine/content/06_18/b3982001.htm) focuses on how people make money by being avatars in the virtual world.   The author proceeds to say:
Oh yes, this is seriously weird. Even Chung sometimes thinks she tumbled down the rabbit hole. But by the time I visited her simulated abode in late February, I already knew that something a lot stranger than fiction was unfolding, some unholy offspring of the movie The Matrix, the social networking site MySpace.com (NWS ), and the online marketplace eBay (EBAY ). And it was growing like crazy, from 20,000 people a year ago to 170,000 today. I knew I had to dive in myself to understand what was going on here.
Users pay a monthly fee for the privilege of playing.  Users also hold full ownership for their Second Life creations.  Is it me, or is this just a bit too far fetched?  You decide.