Final Press Release 2: Image Building

FOR IMMEDIATE RELEASE

Sept.  30, 2010

Mr. Hans Ketchup Vice President of Communications

Burger Planet

221 Baker St.

Gary, IN 54709

prdept@burgerplanet.com

516-867-5309

HEALTHIER OPTIONS AT QUICK SERVICE RESTAURANTS

Burger Planet adds healthy options to menu

GARY, Ind.-Burger Planet unveils new menu options to become available May 2011.  Customers encouraged healthier options and Burger Planet listened.

 James E. Muellenbach III, CEO of Quick Service Restaurants said “Well, Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”

In the last year, Burger Planet has added white meat chicken to the menu and now offers low-carb alternatives.  Customers also have the option to choose from five different types of fruits as well as three new gourmet salads.

To kick off the campaign, Burger Planet enlisted the help of Jayne Petersen fitness guru to the stars.  Petersen’s fitness strategy helped renowned talk show host Opal Whitcomb lose 75 pounds.  Petersen encourages eating more fruits and vegetables with moderate exercise.  She is also the author of “Looking Good in a Leotard.”

Founded by James E. Muellenbach I in 1934, Burger Planet has become the leader for Quick Service Restaurants.  With over 48,000 employees, Burger Planet has franchises all over the United States as well as 17 other countries.  Burger Planet has served over 52 billion customers worldwide. 

For more information, please contact Ima Student at 757-291-9054.

-END-

Final Press Release 1: Announcement

FOR IMMEDIATE RELEASE

Tuesday, September 14, 2010

Contact:   

Social Media Club of Cache Valley

Preston Parker

851 North Main Street

Logan, UT 84321

preston.parker@usu.edu

(661) 772-7537

NEW SOCIAL MEDIA CLUB IN CACHE VALLEY

LOGAN, Utah- The Social Media Club of Cache Valley (SMCCV) invites all to attend their first meeting at Café Sabor tonight at 6:30. 

The purpose of the SMCCV is to educate businesses and the general public about social media.    Social media helps organizations grow and expand their audience.   Members of the club are all volunteers and there are no fees for members.  The club meets once a month between September and April to discuss and share ideas about social media.

“Social media can help propel organizations to a whole new level,” Preston Parker said.

If interested in learning more about the Social Media Club of Cache Valley go to www.smccv.net, www.twitter.com/SMCofCV ,or join via Facebook.

Draft Press Release 1: Announcement

For Immediate Release

September 14, 2010

NEW SOCIAL MEDIA CLUB IN CACHE VALLEY

LOGAN, Utah-Social Media Club of Cache Valley (SMCCV) invites all to come and learn about social media tonight at Café Sabor at 6:30 pm. 

The purpose of the SMCCV is to educate businesses and the general public about social media.  Members of the club are all volunteers and there are no fees for members. 

“Social media can help propell organizations to a whole new level”.  Preston Parker said.

Meet once a month

Share ideas-started August 2009

United Breaks Guitars

United Breaks Guitars


“United Breaks Guitars” involves United Airlines, Dave Carroll, and his guitar. While deboarding a plane in Chicago for his connecting flight, Carroll and some other passengers noticed that United Airlines baggage handlers were throwing Carroll’s and his bands guitars around. (It was later discovered that Carroll’s guitar had been broken). Carroll notified the flight attendant who directed him to the acting lead agent at the gate. The acting lead agent at the gate informed him that he would need to notify the United Airlines agent in Omaha since that was his final destination. Due to the fact that the plane was late landing in Omaha and there was not a United Airlines agent in sight, Carroll and his bands headed to their hotel. At a gig was when Carroll realized that his guitar had been broken and the repair costs were $1200. Carroll actively tried to get the issue resolved with United Airlines, but all Carroll received was the run around from United Airlines. All Carroll wanted was some type of compensation for having the guitar fixed since the baggage handlers broke it. In the end, United Airlines denied Carroll’s claim and had his guitar repaired for $1200. (www.davecarrollmusic.com)

Carroll told the last person to deny his claim that he was going to write a song and post it on YouTube. What better way to express the injustices of companies and poor customer service. Carroll’s initial goal was to reach 1 million views on YouTube in a year, and he had accomplished that in a couple of weeks. The first video “United Breaks Guitars” was uploaded to YouTube July 6, 2009. Carroll received a call from United Airlines July 8, 2009 offering to now compensate him for the broken guitar. Carroll politely declined any compensation.

United Airlines lost on all accounts with this Public Relations fiasco. United Airlines did not deny that the incident with the baggage handlers and the guitars did not happen, but they refused to take any responsibility for the actions of their employees. United Airlines broke the bond of trust a customer has with them as an airliner. Customers put their trust in a product or service, and it is the responsibility of the companies, providing that product or service, to maintain that trust between them and the customer. United Airlines had numerous attempts to correct the situation, and they chose to violate the customer. The first video alone cost United Airlines around $180 million dollars. (www.rightsideofright.com) The cost of compensating Carroll for repairing his guitar is minute compared to what it cost United Airlines both short-term and long-term.

Carroll won on all aspects of this customer service nightmare. His videos have been a hit online, been a guest on news programs, and has also started a website called Right Side of Right. The purpose of the website is to bring those with similar experiences together and find a positive and healthy solution to the problem. Carroll has also stated that he is no longer angry about the experience. He has moved forward. (www.davecarrollmusic.com)

Dear Cousin Letter

Dear John,

I appreciate your recent letter and as asked I will tell you more about Public Relations (PR).  Public Relations deals with a vast range of communication between different outlets or third party businesses.  For example, if Governor Herbert was going to visit an orphange in the city his PR team would notify the community leaders, newspapers, and members of the community about the event.

PR is very versatile and flexible.  Corporations, non-profit organizations, healthcare, and educations are just a few businesses that need employees with public relation skills.  PR managers work hand in hand with journalists and advertising managers to ensure that "our story" is told.  The story will depend on what message you are trying to share. 

Having a variety of skills is pertinent for the ever changing job field.  Business, organization, and market understanding are just a few skills needed in the PR field.  Being able to write effectively and clearly is probably the number one essential ability/skill needed to successfully build a career in PR. 

The great part about going into Public Relations is that there is always something new and different to explore.  I will have the opportunity to work on important issues, be able to influence for good, make a difference, and meet interesting people and visit interesting places.  Needless to say I will not have to worry about my job becoming mundane.

I hope that this helps in clarifying what I will be studying at Utah State University these next few years. 

Thanks again for your support.

Sincerely,

Felicity