The Big Seven

The Big Seven

The first article I read was from the New York Times.  It focused on new magazine publications that focus on Twitter, Facebook, Google, and LinkedIn.  The focus of the magazines is to educate small business owners on social media.

 

Eric Yaverbaum, associate publisher of the magazines, says “he and his partners see an opportunity to use the print magazine format to reach some business owners trying to learn more about the digital world. “

“Small-business owners and entrepreneurs are all trying to figure social media out,” Mr. Yaverbaum said. “Print magazines help make the information accessible to them. There will be great success stories and useful information.”

I think that this is a great forum to help small business owner’s learn more about social media and how they can apply social media to their businesses.  You can read more at http://mediadecoder.blogs.nytimes.com/2011/10/16/a-print-focus-on-social-media/?ref=socialnetworking.

The second article I read discussed how effective social media tools are in the business world.  They mentioned that the larger the company the more imperative social media was for the company’s success.  I really liked how they mentioned the following:

“ ‘you can lead a horse to water, but you can't make it drink'. A business can offer tools and technologies that support more effective collaboration or that try to engage with customers, but it's up to those individuals to take the steps required to interact. So it's important to really think about what you are trying to achieve by using social media and plan your strategies/implement your tools carefully.”

 The article goes on to say how you have to be careful when using social media.  It can be distracting and time consuming, but it can also be proactive and incredibly effective.  I really enjoyed this article because it pointed out the positives and negatives of social media.  You can read the full article at http://www.cmswire.com/cms/social-business/over-half-of-orgs-consider-social-business-imperative-to-success-socbiz-013160.php